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Oakley Eye Wear
More than thirty years ago a mad scientist named Jim Jannard began questioning the limits of industry standards. “No one believed my ideas,” said Jim. “No one would listen.” In 1975, he went into business for himself. Jim started Oakley with $300 and the simple idea of making products that work better and look better than anything else out there. For Jim, that meant challenging the limits of conventional thinking. Decades of innovation brought new product technologies, blends of science and art that have been awarded more than 540 patents worldwide. Today, Jannard’s brand has become the mark of excellence and the solution to challenges facing those who cannot compromise on performance.
“Inventions wrapped in art. Oakley was founded on that idea, and it still defines us.” (Jim Jannard)
Five rules define Oakley’s philosophy of design:
- Redefine products by redefining what is physically possible.
- Reject conventional ideas, and when necessary, reinvent from scratch.
- Erase the line between form and function by elevating physics to the level of art.
- Transcend performance innovations into solutions for everyday applications.
- Deliver the unexpected.
If you want the best clarity and protection on the planet, today nothing comes close to Oakley’s patented technology High Definition Optics® (HDO®).
“Working and living in extreme conditions – beach, water reflection, sun, wind… – I could not be without my Oakleys e v e r !” (Gabi Steindl)